Lipstick Promotion

Lipstick TVC

Lipstick TVC introduces a new generation of lipsticks.

The similarity between lipstick's sweet color and strawberry soda drink's natural color. The image of the lipstick product is close and friendly to the viewer.

The project was shot at home by using available materials and decorations or DIY. The iced stones were made from clear glue that looked real.

Role: Art & Creative Direction for Content Creation and Editing.

*Disclaimer: This is a non-commercial project that was created within the framework of training. All the artworks belong to my team.

We used both natural light and candles, table lamps, and decorative lights to make the colors of the video look naturally warm.

The vibe of new-generation lipstick is modern vintage.