KOGO NFT Martketplace

*This project was created as part of my studies for the Google UX Design Professional Certificate.

Based on the needs of K-pop companies, promoting the music and goods of artists in its Community attracts investors and fans for the development of digital goods. Besides, fans own the artist's limited products. They want to increase the products' value in any way but still keep them.

However, to do this, they need to start changing the shopping habits of their fans, increasing the value of sustainable products, and reducing physical products to minimize the environmental problems.

What is KOGO NFT Marketplace?

"The marketplace website where Kpop artists, fans, and NFT meets! Create a marketplace for digital goods and sustainability lovers.”

KOGO is the virtual world's one-stop-shop for the very best K-pop artist's digital goods, offering NFTs of everything from in-artists items to cards, music, GIFs, and more. Here fans can sell, purchase, and trade Kpop artists' GOODS.

Problem Summary

The NFT market seems to be growing but it is still very new and scary to few people. Users feel bewildered when faced with products that require technology savvy. Reliability, security, and transparency are also what are most valued by buyers and sellers.

Solution Summary

Create a design for the NFT Marketplace that is user-friendly, understandable navigation and less intimidating, which will allow users to quickly find the information needed and bring down barriers for non-technical users to interact with blockchain technologies when making a transaction.

Target User

• Age: 16-26

• Fan with beloved Kpop artists' digital goods and sustainability lovers.

My Role

UX Research & UI Design